Known for her discerning eye and empowering imagery, H&M announces a collaboration with photographer, creative director and iconic supermodel Helena Christensen. The small yet considered capsule collection centres around expressive photographs of flowers by
Christensen, which are featured on a range of t-shirts, sweatshirts and hoodies, and she also shot the campaign images. The Helena Christensen x H&M collection will be available in #AtTheGalleria from January 30.
Helena Christensen is, of course, one of the original supermodels from the 1990s, seen on the cover of countless magazines and a fashion favourite on the catwalks. Born in Copenhagen, she is now best known as a fashion and art photographer, her work featured in many art and design magazines, and exhibited in galleries across the world.
With t-shirts, sweatshirts and hoodies, the Helena Christensen x H&M collection has an effortless yet edgy vibe. Designed by a H&M in-house team, the silhouettes include curved hems on the loose t-shirts, a cropped length on the sweatshirt and an oversized look for the hoodies. The colour palette of white, black and grey marl provides a clean background for Christensen’s photographs of various flowers.
Shop the collection at H&M #AtTheGalleria, Level G & Level 1.
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