& Other Stories
Launched in March 2013, & Other Stories offers women a wide range of shoes, bags, accessories, beauty and ready-to-wear to create their personal style, or story. Ateliers in Paris and Stockholm design fashion and beauty collections, with great attention to detail and quality at an affordable price. & Other Stories is about bringing everything a modern woman can wear into one place, focusing on the whole look. Collections are built around inspiring fashion stories, with diverse lines, ranging from masculine tailoring to feminine chic, and designed to provide endless styling choices. Carefully selected materials are an important ingredient in every piece. & Other Stories is a brand under the H&M Group.