Posted on 28 September 2016
Abu Dhabi, UAE, October 2016: The Galleria on Al Maryah Island, Abu Dhabi, the luxury shopping and dining destination has launched its 2016 / 2017 advertising campaign. Exuding the Essence of Luxury, The Galleria’s latest campaign features some of the United Arab Emirates most up and coming influencers, visionaries and artistic personalities.
Showcasing the latest trends, the campaign features a diverse mix from fashion brands such as Burberry, Alexander McQueen and Lanvin to fine jewellery brands Cartier, Bulgari and Chaumet. The high end fashion campaign has been styled to radiate the range of diverse and luxurious splendor which is on offer at The Galleria. The campaign also has a strong focus on family dining, further positioning The Galleria as the ultimate luxury and dining destination in Abu Dhabi.
To unveil the diversity of the fashion & dining offerings at the popular Abu Dhabi shopping centre, seven faces of the campaign have been chosen to bring their own personal experiences of The Galleria to life, all themed around The Essence of Luxury.
The campaign features a glamorous collection of influencers led by regionally renowned TV presenter, fashion contributor and business woman, Rosemin Manji, creative director and fashion designer, Sara Al Tamini and Maha Gorton with her children, designer and wife of internationally acclaimed Emirati film director, Ali F. Mostafa. These female influencers have been handpicked based upon their unique style, flair and representation as successful women, within the United Arab Emirates.
Covering men’s fashion and dining, the male influencers are led by fashion editor and founder of ADMmode, Ahmad Daabas, Michelin-star chef and culinary advisor of the Roberto’s Group, Enrico Bartolini, internationally acclaimed Emirati film maker, Ali F. Mostafa and with his family, and Nouraldin Alyousuf, TV personality and brand influencer.
Commenting on the campaign, Zainab Talati, Marketing Director of The Galleria said: “The launch of the 2016 / 2017 campaign is highly anticipated and is an evolution of our previous campaign. We feel we have chosen a strong mix of highly respected regional influencers, representing fashion, lifestyle and the creative industries. These well-known faces truly showcase the Essence of Luxury at an exciting time for The Galleria and we feel this campaign will excel us further as the stand out leader for luxury fashion and dining in the UAE”.
The campaign comprises of tailored testimonials for each influencer that highlight difference aspects of The Galleria and what makes it unique including: Essence of Luxury, Essence of Moments, Essence of Bespoke Services, Essence of Fashion, Essence of Fine Jewellery, Essence of Taste, Essence of Time, Essence of Tradition, and Essence of VIP Experiences.
Since its opening in August 2013, The Galleria on Al Maryah Island, Abu Dhabi has fast become home to the world’s most iconic luxury fashion and fine jewellery brands, as well as an array of firsts to Abu Dhabi brands. Fashion and luxury is at the heart of The Galleria on Al Maryah Island’s 2016 Advertising Campaign.